We do not see small labels attached to any food to identify it, but it is common that they are present in certain fruits, such as kiwis, oranges, bananas ... The stickers refer us to your brand and a healthy food. Well, this is the association that aims to provoke a unusual campaign to promote breastfeeding, in which the protagonists are breasts of women who wear a label which tasty fruit.
Of course, the images will not be displayed in greengrocers or supermarkets but in hospitals, such as the Woman & Babies of Lancaster, Pennsylvania, which is the first to use photographs and stickers to encourage future moms to breastfeed their babies , the best food. And surely soon they will be more, because both posters and stickers are available for any hospital friends of children for free.
The stickers are a "certificate" that breastfeeding is 100% natural, a product "locally grown" and guaranteed freshness, with clear messages about its benefits, such as reducing the risk of obesity, asthma or sudden death of the infant or that "the best food for your baby is you."
On the other hand, its creators point out that the stickers could also serve as a reminder of the last chest you gave, although there are other simpler tricks and without the risk that they will come off ...
This is a campaign to promote breastfeeding from the advertising agency Boone Oakley, which everyone will not like, but that I found funny and original. Of course, he perfectly achieves his goal of attracting attention and does so through "real" women and breasts, away from those that might appear in an underwear ad.
To do this, they looked for their models among pregnant and lactating women, which I think brings proximity and realism to the campaign, since many women will feel identified.
On the other hand, to compare through that visual metaphor the chest with a fruit with quality certificate seems beautiful to me, it is not about comparing a tit with a cookie, with a donut or with a hamburger full of sugars and saturated fats but that we talk about a healthy food, which is what we want the baby to drink.
The real fruit will arrive later, and for the moment we stay, as the WHO says, with six months of exclusive breastfeeding and perfectly until two years or more in the complementary feeding.
I imagine that before these photographs there will be very diverse reactions and surely some rejection by the mere fact that the breasts appear as if it were something that cannot be shown. What do you think the breasts campaign with labels to promote the benefits of breastfeeding? Would you pose that way for a good cause?
Official Site | Boone oakley
In Babies and more | Don't turn your back on it, breastfeed: a controversial campaign to promote breastfeeding
