The Aladina Foundation She is the star of the spot of the 5th campaign Sweet Smiles of Migueláñez. The main actors are Nerea Y Hector, two eleven-year-old warriors who are fighting cancer and who are an example of courage and generosity. The objective of the action is to contribute to the purposes of the Aladina Foundation through an economic donation for its various support programs and its team of volunteers in hospitals, giving special importance to all types of recreational therapies. Through them, children learn to adapt to their situation and disease without losing their joy and keeping alive the desire to heal. Every year, The Foundation helps more than 1,700 children and families recover their smile.
In addition, the campaign aims to raise public awareness about the importance of supporting people suffering from this disease and trying to make the cancer in children and adolescents. And it is that for each viewing of the spot Migueláñez will donate five cents to the Aladina Foundation. So you have to enter Sweet Smiles and click.
Migueláñez, the brand of sweet people, is the Spanish company leader in the candy and confectionery sector. It currently markets a range of products, including jelly beans, chocolates and chocolates, candies or toys. Since 2009, the company organizes this solidarity campaign by choosing a different entity every year, always related to its values and identity. Mario Migueláñez, general director of the company, explains that the Aladina Foundation has been chosen this year “for its dedication and total dedication to the task of making cancer more joyful and bearable in children and adolescents”.
For its part, Paco Arango, the founder of the Aladina Foundation, explained that "for the Aladina Foundation it is a joy to be able to participate in what is already a successful solidarity campaign. With the help of Migueláñez, this Christmas will shine many smiles of sick children."
So we just have to hit the click, watch the video with the family, the kids will love to see what is happening in the room, and share and share so that Migueláñez donates and the Aladina Foundation continue working so that children with cancer never lose their smile.
