What would you do if you take your son to a casting and they tell you that they will leave him one day without eating or that if he gets very aggressive they will give him electric shocks? You wouldn't give credit for what you hear, right? You would be outraged, and without waiting a second you would take your son from there right away.
Well 'Casting more beast ' It is the campaign launched by the Foundation for Counseling and Action in Defense of Animals (FAADA) to denounce the mistreatment of animals in the advertising industry. The message they want to convey is, if you would not do it with your children, do not allow it with animals.
It is worth comparing a child with an animal may be somewhat strong, but I think it is a great way to raise awareness about the abuse suffered by animals that are used to make filming or exhibitions.
How is that tiger so calm on camera? How have they done for that monkey to learn to dance? Among the practices they denounce is to sedate, file and cut their fangs, keep them locked up for days and limit food rations and then be used as incentives.
Without a doubt, children are always a good claim to create advertising impact, but is it okay to compare them with animals?
