There are issues that are recurring and that is why they do not stop outraging us deeply or perhaps that is what annoys us so much, because No matter how much time you spend and the effort that many parents, mothers and teachers put in, stereotypes continue to reproduce like mushrooms or lice, over and over again.
Once again and I don't know how many we have been, we have to talk again about the stupid commitment of some to continue repeating gender roles among children and no, I don't know when once and for all they will bet on equality.
Today it is specifically about Emoji, a new children's chrome album that encourages sexist models.
Let's get in situation:
Door of a school at the time of departure.
A company of albums of chromes is dedicated to distribute his last product between the boys and girls who leave the school at that time. Is about a new album of emoji cards, the whatsapp emoticons and different social networks, surely you know them.
It doesn't matter if the children are old enough to meet them, the sooner they get used to them better, the sooner they want mobile and internet connection and the sooner they start asking for it from their parents even if they don't need it, who cares about that beyond their own parents?
The thing does not end here, in those albums so "Instructive" there is a section in which they are raised the conversations of boys and the conversations of girls.
Remember that We are at the door of a school and talk about an audience that does not exceed 12 years except for very few exceptions if there is someone who has repeated course.
The conversations of boys or children, according to the designers of the album of chromes, are about playing with the console, flirting with girls and different sports, mainly football and of course, the conversations of the girls on the other hand focus on deep and brave topics like makeup and shopping and stop counting.
For the designers of these albums it is seen that neither boys nor girls are interested in chatting about comics, excursions with their parents, the last movie they have seen or the last meal they have tried, to give just a few examples of the most normal songs that I hear in the mouth of my children and their friends who are not, are not aliens precisely,
Sad, very sad
Is this really what children's entertainment companies understand as quality products for our children, products that we are going to run to buy for the good of its contents and how much it brings to share with your friends?
You really don't consider the fact that girls and boys talk about different topics and oh, surprise! They even talk to each other about topics such as sports, music, movies ... and thousands of other issues?
Is it really so complicated to work for equality at the time of the game, is it so unfeasible to think that deep down we are / are instilling roles that are neither real nor beneficial?
Do you really think that they would sell fewer albums without such gross and rancid differentiations and that they try to simply support the genre?
I believe that really, you have not understood anything but in the meantime it is our children to whom these erroneous and sad products are destined.
