I remember when I was little I always went in pink, but when I say it is always always. My mother was very aware of that boys go in blue and girls in pink and he fulfilled it to worrying limits. For a while I was aimed at rhythmic gymnastics and all the girls were wearing a black jersey, but do you know what color mine was? Yes, rose
All this made me deeply hate pink, in fact I have never worn anything of that color. Then I was a mother and I knew this was going to change. Like me, I guess you have felt these two Norwegian mothers who have proposed to H&M break gender stereotypes. How? Using his children's collection but in a very different way. Dinosaurs for girls and unicorns for boys, why not?
Their names are Torny Hesle and Ingrid Lea and they are two creative advertising from Oslo. It all started a day of shopping anyone looking at the H&M children's collection and discovering that for girls everything was pink, unicorns, kittens and messages about the beauty and small things in life. However for them the thing was very different. There were dinosaurs, skulls, spaceships and motivational messages that enhanced rebellion.
Image owned by H&M 
Image owned by H&M For this reason they decided to create The Just Kids Campaign campaign with the aim of breaking gender labels and as a sample of the clothes she would like to see in her own children and announced in the media. The action consists of a photo shoot and a video where the H&M collection is viewed in a very different way. The glitter, the pink and the unicorns are dressed by boys and the dinosaurs and skulls girls. In addition, these two creatives offer the campaign for free to the brand to use at will.
On their website, Torny (with a one-year-old son) and Ingrid (who just gave birth to a girl) publish a statement explaining that H&M extends a gender gap With this kind of fashion. In a society like today, where parents struggle to tell their children that they are free to be what they want "our voice is not strong enough" and encourage the brand with 4000 stores in 67 countries to change the world.
"It is not yet socially accepted that men cry, and there are very few women leaders in the world. It is not surprising, when girls grow up learning that it is small things that matter, while boys are encouraged to be future stars. ".When we ask them about the children's fashion sector, the promoters of this action tell us "in general, many brands now only have two colors: pink and blue, at least in Norway. It's so depressing. What happened to happy colors? When it comes to other stores, there are many that are better, like John Lewis in the United Kingdom, who got rid of gender tags last year. Even on the labels of the dresses he now says “boys and girls.” They also have many more different colors in their children's collections. "
"The biggest problem today is not the clothes themselves, but the attitude that society has towards children who do not fit the stereotype. Only a small comment like" it is a girl's sweater "can make a boy not sure if it's okay to put it on. And we hope our children can grow up without hearing such outdated comments. "Will these mothers change children's fashion with their campaign?
