The launch of the toy catalogs marks each year the starting gun towards Christmas. It implies strong marketing campaigns to achieve the children's market.
Therefore, it is a good idea to add a plus to these toy guides that our children will look through a thousand and one times until the arrival of Santa Claus or the Kings.
Chain Toy planet, for example, today launched its Christmas Guide 2018 in which bet on breaking sexist stereotypes in the toy In addition, it incorporates in its catalog pets and make children with Down syndrome visible. Because as your campaign says: "This Christmas we all play"
We think that the choice of toys for children, should be made without distinction of sexes and to achieve this, we must begin to support this idea since advertising.
In Babies and more: Yes: the catalog of toys that breaks gender stereotypes and that other toy stores should imitateAs explained by the company's director, Ignacio Gaspar, they try to strengthen that factors such as diversity intervene in the choice of toys of people or buy toys that promote different skills of the kids:
“It is a pending subject that we have throughout the sector, from manufacturers to distribution, and more when the values of future adults are formed at such early ages.
That is why our children can see in this catalog children playing with dolls or girls with trucks, because they like them all and we must let them choose, without labeling them. "
Children with Down syndrome also play
For the third year, the toy company aims to raise awareness in society about the inclusion of children with Down syndrome. Therefore, children with this syndrome participated in the photo session. This is explained by Ignacio Gaspar, responsible for the company.
"We want to contribute our grain of sand to achieve the total inclusion of children with Down syndrome at a time as beautiful as the game between children."
This year also, in the section on tips or hobbies, the 'Easy Reading' system has been applied, under the supervision of Down Spain.
Toys for everyone, regardless of sex
"Although it is true that our message is increasingly present in society, we cannot lower our guard and as a sector we are still very far from what users demand. Sexist attitudes are still encouraged in the advertising campaigns of our sector and it is something we cannot afford and more by addressing the little ones. ”
This is how the director of Toy Planet explains the need to continue deepening that there are no toys for boys or toys for girls: all are for both sexes.
In Babies and more Sexist advertising and our behaviors as adults condition, more than we think, children's playIn this catalog there are no separate sections (such as dolls first and action figures later), but the sections are unified by evolutionary stages: princesses and avengers share page.
In Babies and more, what to give for Christmas? The most recommended toys for each ageA space for pets
Ignacio Gaspar, CEO of Toy Planet notes that:
“We believe that pets play a fundamental role in the promotion of education, socialization and face-to-face entertainment in families, that is why this year we wanted them to start appearing as another member of the family, along with children, parents and / or grandparents, being part of our campaign 'This Christmas we all play' ”.
In addition, Toy Planet also collaborates with SOS Children's Villages Spain, by donating 0.07% of the sales of its own-brand products. To date, more than € 120,000 has been raised for the Village that the organization manages in Portoviejo (Ecuador).
These are just some examples. You can consult the complete guide online.
Photos | Assigned by Toy Planet
