I leave this video with an ingenious Greenpeace campaign that has taken as protagonist Ken, the boyfriend of the most famous of the dolls, in which, live, decides to leave her. Ken has cut with Barbie.
"Barbie, we cut. I don't date girls who deforest." It is the motto of the campaign with which Greenpeace links the toy maker Mattel with the destruction of the rainforests of Indonesia.
The complaint is presented at the celebration of the International Year of Forests with a campaign that has started this week in more than 40 countries. Greenpeace says that the cellulose fibers of boxes of large toy companies that have analyzed show that they are made with a mixture of tropical woods from the jungles of Indonesia.
However, the company says that they will continue, although they will continue to improve their packaging, the accusation is not true since their packages contain more than 95% recycled paper from all over the world and that less than 2% comes from legal Indonesian plantations and sustainable.
Certainly, deforestation in Indonesia is a very serious problem that endangers the biodiversity of the area and produces huge greenhouse gas emissions, but it is confusing, at least for me, to determine what is true in what some and others affirm
However, the campaign seems to me very ingenious, playing with propaganda in a really creative way and reaching, in the message, consumers, that in this way we can become aware of the way of production and the environmental costs of toys.
And is that knowing and valuing the ecological footprint of the toys we buy is part of the habits of responsible consumption. What do you think about it the Greenpeace campaign in which Ken cuts with Barbie?
