Today I am talking about an ad that probably caught your attention and that you can see in the video in its long version. An announcement that leads me to reflect on what we offer our children in their daily routine (or offers our environment), the difference with the life we enjoyed a few years ago, the value of grandparents ...
The announcement begins with a mother who calls "asking for help" to the grandmother to stay with the children because she can no longer. The children are bored all day, hooked to the TV and the computer (can't they do anything else at home, in their city?).
We all sometimes think that we have felt in that situation, overwhelmed, when it seems that we cannot with the house and the children, we end up very tired. Another thing is that we ask grandparents for help (because we can't, or because we don't want to, or because we know they won't offer it to us ...).
And another thing is that we ask for a whole week, as does the mother of the ad, "Can I leave the children this week?". Do not you think the parents of the ad seem a little freaking out? It seems they are on vacation ...
And another matter is that we ask you to stay with three children, because it is a large family. Many of us know cases of grandparents who would run away!
The fact is that these "idyllic" grandparents (we will not deny it, are available, happy and also live in a bucolic site) accept and will spend a few days with their three grandchildren. What for the mother was going to be a disaster, it becomes a great adventure for children, even the rebel preteen seems to turn his life around.
An unreal announcement but with great truths
Actually, a water war is enough and the discovery of an old motorcycle (along with a strategic change in the soundtrack of the ad) to encourage those three children who were so "unbearable." Laughter, fun, farm animals, costumes, tales and bonfires in the moonlight, wheat fields, excursions, bird nests, children cooking, horseback riding ...
As we have advanced, the grandparents of the ad are "idyllic" and unlikely to suffer from the syndrome of the slave grandfather, because they are not those who take care of the grandchildren daily. They are available and willing, but in real life the relationship with them is not always simple, and we have already reflected on what happens if the grandparents get in the way too much or when they grant all the whims.
They live in an idyllic, bucolic environment, in which not many of us will be reflected (how many grandparents live on a similar farm?). But precisely that environment I do not give much importance to the joy and enjoyment of children. Because many of its elements, we have them close.
Surely neither we nor the grandparents have a farm with wheat fields, cows and horses, a motorcycle to restore or a place to make a bonfire. But we probably all have balloons, costumes, stories ... Simple things are the ones that matter, and that's what I want to highlight from this ad, the simple things that make children happy.
"You can do it too", we can do it
Precisely the best that grandparents offer their grandchildren is time, attention, games. Something that is often forgotten in our homes mired in a rhythm of work and maddening schedules.
And we forget that we can also cook with children at home, make crafts, play costumes ... Also in our city we can collect leaves, discover small animals, tell stories outdoors ...
That is why, when the mother returns to the farm and observes surprised how happy her children are (they even help set the table !, did anyone ask her before?), She tells the grandmother “Mom, I don't know how you do with the children ”. The grandmother answers: "Pay attention to me, you also know how to do it".
The only thing is that grandparents probably live without too much work, without screens and with all the time in the world to dedicate to their grandchildren who are also not accustomed to being in the countryside. The grandparents know how to play and entertain children without screens, with the most traditional, the most “authentic” (and here the meeting point with the product that is announced, which we have not talked about yet, but that we want to sell with that claim of authenticity).
And therein lies the key to the issue, we all know how to do it, we can do it, we can enjoy the simple things with our children who don't get tired of discovering and spending time with us, not maybe in an intense week like the one shown on Announcement, not in that heavenly place, but every day, every weekend, at our own pace, in our surroundings.
It is clear that not everyone has such grandparents, and that after all it is an advertisement where the worst becomes the most "happy", but it is an advertisement that touches the sensitive fiber because it tells us that "we can all" and above all it has made us reflect on everything grandparents can offer children the simplest things like the games, a picnic and the change of routine ... And that we can also do it by preventing them from being bored attached to TV and video games.
Video | Youtube
In Babies and more | Should grandparents take care of our children ?, Children cared for by grandparents are more prone to obesity, “Enjoy life more” without children, Parents behind the wheel are in fashion
