Is this the secret to calm baby's crying? A simple candy ad? Attention, parents, because it is also available on YouTube so you can do the test. An announcement from Japan's largest candy maker reassures babies' cries with surprising effectiveness.
It is not a way to calm the crying of the baby, we certainly add it to the list of curious methods such as the white noise of the hair dryer or the vacuum cleaner, black-metal music ... It seems that it is to expose the baby to the Ad soundtrack and get your attention.
This is a television commercial of the company Lotte, with a catchy melody that some might even get out of mind, but that reassures the little ones. When creatures called "Cafca" appear on the screen singing the spot song, the vast majority of babies shut up immediately.
This fact was proven thanks to a study conducted with 52 children between zero and three months who were made to watch the video while they cried. 50 of them, 96.2%, stopped crying when they heard the song. According to those responsible for the experiment, the reason why the melody calms babies is due to the fact that the video uses a sound range between 6000 and 7000 hertz, ideal for their ears.
The creator is a composer specialized in writing songs and tunes for children's programs on Japanese television.
In the production of this song he combined all the sounds that stimulated the orientation reflex of a young child, that is, the reflection of attention or "researcher." When they hear the xylophone and the voices, the children ask themselves "what is that?" And focus their attention on the announcement.
I have to admit that the video leaves me a little hypnotized, a pity for manufacturers that babies still do not consume their sweets, but I would not be surprised if they started asking for them when they can talk ...
Judging by the number of downloads that this video has on YouTube, there seems to be more than just interest in Japanese sweets. The announcement that calms 96% of babies It is on the way to becoming a success.
