The luxury brand in swimsuits Vilebrequin opens its first store in Madrid, on Calle Jorge Juan, 13, to offer a completely redesigned architectural concept. The store already has a space in Puerto Banus and hopes to open more in Spain to consolidate as a reference in products of specialized fashion in bathroom.
Faithfully respecting the origin of the brand born in Saint tropez, the new store has an area of 150 square meters and, as you can see in the image, it has been perfectly organized to enjoy the collection of Father and Son. In the store, there is also room for the line Mother and Daugther In addition to other items and accessories for the bath and the beach such as glasses, hats, beach bags, cosmetic before and after the sun bath. You can also access an exclusive series and limited editions numbered and with details in gold and silver.
Inside the store you can access a space with a predominance of white and light blue evoking Saint Tropez, the large windows of the facade enhance the light that bathes the space. To this summer color palette are added earth tones that give the final touch to a space where everything speaks of travel and distant beaches. There are also floating wood details that combine with the oak wood floor and white stones. Cloud-shaped mobiles reaffirm the sensory experience. The fitting rooms remind the most classic beach huts and photographs and illustrations on the walls remember the history of the brand founded in 1971. It is a warm and relaxed atmosphere which allows to anticipate a great vacation.
He Vilebrequin print It is very classic and elegant and is one of the most requested by customers. His exquisite work is noticeable in the touch, in the finish, in the details and in the attention of the brand that is willing to offer the best after-sales service in the event that, although almost never happens, something happens to the swimsuit:
In addition to for gentlemen, parents, youth and children in Vilebrequin have also bet on women and in the specific case of Jorge Juan's store they have enabled a space for women and girls in which you can find fashionable products for them very elegant and practical:
Also the girls They can accompany their mothers in fashion:
Vilebrequin has also reached an agreement with Havaianas also allowing parents to go to the beach perfectly together with their children and where the classic print of the firm looks in the most famous flip flops:
With the simultaneous reopening of the Paris store (Saint Honoré) also under the same concept, the Vilebrequin lifestyle It makes this brand a worldwide firm with a presence in more than fifty countries through its 135 points of sale, including its own 66 stores, two of them in Spain and two in Portugal: Lisbon and Algarve. In the United States it has fourteen stores and its plans are to open in South Korea, mainland China, Japan or Singapore.
Vilebrequin has recently been acquired by G-III Apparel Group Ltd. and has appointed Roland Herlory, in the image, Director General. Roland has worked at Hermès for 23 years and is passionate about fashion, art and elegance.
I give the thanks to Vilebrequin and his Key Account Managen Isabel Cabanyes who guided me through the store and discovered the fascinating Vilebrequin experience.
