Between the features offered by spanish toys They are safe, high quality and innovative. This contributes decisively to the exports of the toy sector increase in September 2013, differentiating 6% of the foreign sales of the previous year and assuming in total more than 279 million euros. The most demanded toys are the dolls Because of its great appeal, Russia is the country that values them most. Only the dolls represent turnover figures higher than 49 million euros.
The province of Alicante remains at the forefront in terms of export with a 7% increase in sales that exceed 99 million euros. They also increase the Valencian Community, with 4% and Madrid with 20%. The main destination of the Spanish toy remains the european market with countries like Portugal, France and Italy that increase the demand by 10% that in Portugal goes up to 18%. Outside European borders Russia leads the increases with an increase of 23% and an amount that exceeds 12 million euros.
With the aim of showing the Spanish toy before an international showcase, the sector is preparing for most important events on an international level. This is the toy fairs of Hong Kong, which are held from January 6 to 9 and Nuremberg, from January 29 to February 3, 2014, where all Spanish companies will be present with their own stand and with the support of ICEX under the Toys From Spain brand.
Y meanwhile in Spain, the forecasts are optimistic, since although until August the national sales had been reduced by 2%, the decrease is less pronounced than in previous years. And this smaller decrease, together with factors such as the payment of the extra pay of the officials and the economic expectations, suggest that this year the national market will be between -1% or + 1% over the previous year.
As in so many other sectors, the good progress of exports is an engine for toy makers that also can still have momentum with domestic demand.
We expect the forecasts to be fulfilled and that the sector can maintain or exceed the 2012 figures.
