There are ads that pass without grief or glory and others that, however simple the idea is, they manage to touch the fiber. It is what has happened to me with this announcement of a chocolate brand that makes us reflect on the time that parents stop sharing with our children, one of the great evils of today, I believe.
The spot tells the story of Scarlett, a girl she would like to spend more time with her father, but he is always busy, so he decides to spend his savings to make a life-size cardboard figure of his father to accompany her all parts Do you want to be a cardboard figure for your children? If you see you're on your way, react.
The announcement is in English but you can perfectly understand the message you intend to convey: that of opening our eyes to the happy moments we stop living because of the frantic pace of life that catches us. And it is not a matter of quality of time instead of quantity, because all the time we spend with our children is quality.
Work and daily responsibilities take up a lot of our time and we leave aside the most important thing: spend time with our children, something they are screaming for.
I don't want to be a cardboard figure for my daughters, I want to be in flesh and blood and share with them as long as I can. We are wasting precious time with our children. His childhood years will not return and later we will regret it. I hope you are still on time. If you see that your son is on his way to become a cardboard figure of you, react!
