The head of the post is a video that has been created with a very specific intention, but on the other hand is generating quite controversial. The Argentine company Del Campo Nazca Saatchi & Saatchi, aims to bring a touch of humor to the treatment of bullying, which is usually approached very seriously.
But of course, seriousness (and above all determination) is what it takes to talk about bullying isn't it? As you have seen, they use the resource of adapting the lyrics of a song known to all ("I will survive" by Gloria Gaynor). The idea is expressed that children who are currently harassed when they are considered 'nerds' by others, in the future they will be bosses of the latter, and they will make it happen very badly. Of course, if the company has achieved something, it is to provide a striking material that is original.
However, I personally do not like to think that the children harassed today must accumulate resentment to get their revenge tomorrow. And even less I like the message I wanted to see 'endure the vexations that will be your opportunity in a few years'.
In addition, the idea is totally false, because not all the nerds will be bosses, nor all the abusers will be in a lower social position. Or do you not know any person who, when he has been a child, has acted like a bully, with others, encouraged by his parents, and today he is still the same, and also commanding others?
Also in this type of relationship there are other actors, and depending on their involvement the solution strategies They will work better or worse. I mean the 'spectators', the teachers, the parents of each other, the rest of society ...
I think that if the issue is serious it should be treated seriously, and that what it is about is to protect the victims who are having a bad time today, and define our position against bullying. Because I don't know if it will be possible to stop it completely, but at least it would be our intention?
I just mentioned that the final scene is completely free of humor, it has generated me a lot of rejection.
