A few days ago we read that the company Bimbo intends to sell some of its products whose expiration date is close, and will do so by opening stores in areas of high consumption.
These establishments would be close to schools and markets, that is two excellent places to get a clientele eager to consume pastries and industrial pastry (Children like sweet, right?) In addition, to make it easier for consumers, the price of the products will be reduced. However, this situation already exists because in practice other similar products of other brands are being sold in these environments. Since the commercial justification comes in the form of business opportunities, they have even calculated that it is an opportunity to create new jobs.
But I am not going to lose myself in their organizational matters, nor in the management of surpluses. What interests me is to encourage reflection on the impact that the measure can have on healthy eating of the kids.
In August 2010, it was learned that the Ministry of Health and Social Policy would prohibit baubles and industrial pastries in schools. Now the children they will not have access in the school recess, but very close.
It is true that, as Marcos said on that occasion, prohibitions are not enough. They must be accompanied by a social conscience towards the problems that a bad diet can generate. But we know that education does not reach everyone equally in terms of eating habits, and that many parents need reminders: these types of messages should be much more visible in places of public access.
Do you remember when we talked about the incentive of fruit intake from cabbages? This is done because otherwise many children would not eat this healthy food, but when bringing buns full of additives and fats, will not generate an unequal fight?
I ask myself the same question that our companion Matyfc from Daily Savings, will the children who have these stores near the school increase their consumption of these products? Should it be ensured that there were at least fruit stands in the cabbage environment so that with a good education each one decided which product to consume?
I think we should take problems such as growing childhood obesity in Spain a little more seriously, as you can see this post is full of questions. Is it possible to find a balance between commercial interests and the health of children?
