The tit-burger, an unfortunate combination

The image of a baby "sucking" a hamburger impacts. This happened to me when I found this photo of chance on the Internet, so I started to track the track, where does this "tit-burger" come from? Most likely, it is an unfortunate McDonald's advertising campaign of a decade ago.

The first reference to the image is found in an article entitled "Sucking the McDonald's tit", which reports that it is a campaign in Austria, and even the advertising agency responsible for the campaign appears, although the link is broken.

But of course, just as photography is giving rise to this comment, it also elicited many other responses in various media. Thus, the Breastfeedings Symbol website asks: What is wrong with this photograph?

Many things, as we see. The simple fact of comparing a hamburger to a woman's chest, or rather, breastfeeding to the fast food of the international chain, is shocking. I would say that it is amoral, when not illegal.

If we fight for something on the blog it is for spread the benefits of breastfeeding and also for expressing the convenience of healthy eating when children grow up, which of course does not fit with junk food, hypercaloric, which prevail in establishments like McDonald's.

Also for being a baby, who obviously cannot take food other than milk, this image is shocking, I do not know if he intended to tender parents and encourage them to think: "How well, soon our baby will also enjoy hamburgers" . Hooking the clientele from very young ...

The agency that prepared the ad is CCP Heye's in 2003, as we found on a website that collects campaigns, but the site of the advertising company does not work. However, in those posts closest to the campaign date, this agency is cited again and again, in links that appear broken today as I have commented.

The photograph is supposed to be the seventh of the eight print ads that were produced for McDonald's Austria in that year (probably also seen in Italy). Some posters that undoubtedly attract attention, but that I think would do little good to the company. And not only because Photoshop is not too fine (if you look you can see a change in the "nipple" area of ​​the hamburger)…

The fact that a baby appears sucking the hamburger as if breastfeeding breast milk is shocking is contradictory, it is a hoax. I imagine that, in the event that this campaign was real, it would have to be withdrawn, perhaps it never saw the light.

In Baby Milk Action this campaign is pointed out as one of the reasons for the rupture of the relationship between UNICEF and McDonald's, since junk food does not match the defense of children's health in the world.

The point is that the image of the tit-burger gives a lot to think about, the innocent and healthy image of a baby promoting junk food doesn't fit me, I don't like it. The image of breastfeeding is damaged and exploited, the mother's breast is removed and replaced by a hydrogenated bun with sesame. I have had the desire to have lunch ...

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